1	Circulation Comparison Underground Construction vs. Public Works
2	Targeted Reach Your company is only involved in the underground market. You want to expose your products and services to key influences in this market. You need a cost effective means to do it. You need an effective medium. Underground Construction is the perfect publication for you.
3	UC’s Targeted Coverage of Underground Construction & Rehab Market Contractors 19,564 Design-Construt/Engr 5,878 Muni/Utilities 11,558 Total Coverage: 37,000
4	Public Works’ Shotgun Approach Public Works covers underground municipal construction & rehabilitation, but to a much lesser extent than Underground Construction. Public Works also covers sanitation, parks, roads, bridges, fire and public safety, airports, zoning, recreation, environment, traffic, solid waste, snow removal, salt storage, etc., etc. Do you want your message diluted in all this? Do you want to pay for all this circulation?
5	Total Qualified Circulation Underground Construction: 37,000 Public Works: 66,630 but wait….
6	Remove Waste Circulation Eliminate all qualified circulation to categories other than municipal water/wastewater, regulatory, engineering and contractor categories, and you get: Underground Construction: 33,068 Public Works: 25,288 Underground Construction has 30% more coverage!
7	Underground Construction has 100% Coverage of Underground Market Our other 3,932 names that are not municipal are still underground readers. They specialize in the gas or telecomm markets. You get no coverage of these readers with Public Works.
8	Cost Per Thousand Readers To reach only the underground piping municipal market the cost per/m names is: Underground Construction: $ 204 Public Works: $ 390 Wouldn’t you rather pay a lower CMP and reach an additional 30% of your underground construction and rehabilitation prospects?
9	Targeted Marketing Public Works would have to cut their rates by 47% to match our CPM. But it would not solve the problem of having your message lost in non-relevant editorial. Your customers read Underground Construction. They don’t pick up a magazine that may or may not have editorial relevant to their needs!
10	Underground Construction No Waste Circulation No circulation to non-underground construction and rehab readers 100% of circulation is direct request 81.5% of circulation age is under one year 18.5% is under two years 100% of names addressed to an individual by name and title/function
11	Underground Construction Editorial is directed totally at the needs of underground construction readers. All our issues cover: New conventional utility construction Trenchless construction & rehabilitation Regulatory issues affecting underground utilities Equipment & services specifically directed at this market
12	Public Works Publishes entire issues with limited or no coverage of underground issues. Has huge waste circulation for underground product vendors. An extremely high CPM for advertisers. Low readership among your targeted group makes it an inefficient media buy.
13	Targeted Editorial & Circulation Produces Strong Readership Baxter Research Reported the following results from the March 2007 “Underground Construction” Ad Readership Study Readers who read at least 2 of 4 issues of Underground Construction: 86% Public Works 26%
14	Readership Baxter reported that 43% of respondents who receive Underground Construction do not receive Public Works 53% of Underground Construction readers reported it was the most useful publication they receive. Only 8% of Public Works readers said it was the most useful.
15	You Get What You Pay For! Underground Construction offers a clearly superior editorial and circulation product because it is targeted at the underground market. Our entire editorial staff is focused on providing cutting edge editorial to this market. Readers want to receive it and they read it! On a cpm and overall basis, it costs less to use. An Unbeatable Combination!
16	Cross Marketing Opportunities Your marketing can include other Oildom quality products to increase your exposure.
17	Advertise With The Leader! Contact your sales professional today to discuss all our marketing opportunities. check our website at: www.ucononline.com