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- Your quality marketing resource
- Covering all aspects of underground construction
- Includes sewer, water, storm water, pipeline, gas distribution,
telecom/cable
- Conventional & trenchless methods
- Published continuously since 1946
- Underground Construction Magazine
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- Increases product/brand awareness and preference
- Increased awareness/preference leads to increased sales
- Increased sales maximize profits
- Consistent, Frequent, High Impact Advertising is the Most Cost Effective
Method of Marketing
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- The Leading Quality Publication
- Has The Highest Readership!
- Tap into the targeted focus and creditability bond between Underground
Construction and its readers.
- No other publication has the capability to dedicate a team of editorial
experts to thoroughly report on all aspects of the market.
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- Our Readership
- Reflects The Market
- Contractors: 19,564
- Municipalities: 7,626
- Design/construct Engineering Firms: 5,878
- Pipeline Transmission/Gas Utility: 2,011
- Telecom/Electric/CATV Cable: 1,921
- Total: 37,000
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- More Readers Have Requested To Receive Underground Construction
- Circulation on target for editorial content
- Subscribers request it because they want to READ it
- Address and demographic information on our readers is current and
verified
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- Quality Circulation
- Delivers Readership
- 100% of readers have requested in writing to receive Underground
Construction
- 81.5% of these requests received within past year
- Other 18.5% received within past 2 years
- 100% of names addressed to an individual by name and title/or function
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- No Waste Circulation To Buy
- Circulation list contains only buyers and specifers of equipment and
services used in building and maintaining underground infrastructure
- No Waste among vendors – your competitors (we reach them but don’t count
them as circulation), or to “others allied to field” – a catch all for
waste circulation.
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- Circulation We Don’t Sell You!
- Non-request. Raw names added from outside lists. No substitute for
publishers direct request.
- Circulation requested by a company rather individual
- Names over two years old
- Equipment manufactures and suppliers
- That vague, number building category called “others allied to industry.”
If they’re valuable names, why aren’t they categorized as contractors,
utilities, engineers, etc. by the publisher?
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- No Substitute For A Publishers Written, Direct Request Circulation!
- Readers have requested publication
- They read publication
- Address and demographic information up to date
- Why pay for anything else?
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- Magazine Readership Key To Your Advertising Success!
- If there is one recurring theme we hear from
- our readers and at our seminars, it is
- “I don’t want to read/hear a commercial!”
- Readers want quality, staff written,
- Unbiased editorial that helps them
- in their day to day job activities.
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- Editorial Staff Puts On Over
- 100 Sessions Annually At Industry Meetings & Seminars
- Responsible for all 80+ sessions at UCT (Underground Construction
Technology International Conference & Exhibition)
- Responsible for sessions at ICUEE Show.
- Speak at various industry conferences
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- A Huge Investment In Quality Editorial
That Readers Demand
- National Award Winning Editorial!
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- EXCLUSIVE FEATURES AND
- CUSTOM SUPPLEMENTS
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- REHABILITATION TECHNOLOGY
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- Business is about partnerships and relationships
- We want you to tap into the goodwill we have built with our readers to
market your products and services
- Talk to your UC sales professional to learn about all our marketing
tools
- Your success is our success!
- WE WANT TO BE YOUR PARTNER!
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- Oildom Publications and Conferences
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Notes
