1	A Comparison Pipeline & Gas Journal vs. World Pipelines
2	A Comparison Pipeline & Gas Journal The Real Thing – Published continuously since 1859.
3	Total Circulation Pipeline & Gas Journal: 26,500 ABC Audited June 2007 World Pipelines: 10,038 ABC UK Audited Dec. 2006
4	Direct Request Circulation Why buy anything else? Individual physically requests to receive the magazine because they want it! Done by mail, email, fax or phone Verifies address and demographic information of reader The only magazine circulation worth buying. Non-request names are junk Why pay for anything less?
5	Direct Request Circulation Pipeline & Gas Journal: 26,500 100% World Pipelines: 2,582 26%
6	Age of Direct Request Circulation Pipeline & Gas Journal: 84% less than one year old 16% less than two years old All readers, worldwide, have requested to receive P&GJ in writing and 84% have done so within the past year! We drop from our mailing list anyone that has not renewed their subscription within two years.
7	P&GJ Mailing Address Analysis 100% or 26,500 copies are addressed to an individual by name and title. Mailing label sample: James Adams, vice president Petrobras PO Box 1 Buenos Aires, Argentina
8	WP Mailing Address Analysis Out of its 10,038 circulation almost 29% or 2,888 copies are addressed to a title only with no name. These never get past the mail room! Sample label: Engineer Petrobras PO Box 1 Buenos Aires, Argentina This circulation is worthless.
9	P&GJ Business & Occupational Breakout Pipeline Transportation & Distribution Companies: 14,418 Engineering & Contracting Firms: 7,446 Suppliers, service, financial and government organizations: 4,636
10	World Pipelines Business & Occupational Breakout No demographic information provided. Since almost all circulation is non-request they can’t report who their readers are or what type of company they work for. Would you buy a direct mail list of this quality, let along a magazine’s?
11	Circulation Other Than Request Pipeline & Gas Journal: 0% World Pipelines: 73% Where do names come from? Who are the readers? How old are they? No demographic information on names Address information not verified
12	World Pipelines’ Rotated Circulation Circulation is rotated on and off the list for each issue – no reader loyalty. Where do the rotation names come from? Why don’t all names receive each issue? Do you really know what you are buying?
13	World Pipelines’ Rotated Circulation Policy
14	International Circulation (outside USA & Canada) Pipeline & Gas Journal: 6,544 World Pipelines: 6,260
15	P&GJ’s International Edition Pipeline & Gas Journal publishes a separate international demographic edition which is mailed to 10,805 readers who are involved in international operations. That’s more than World Pipelines total circulation. P&GJ also airfreights copies to country of destination for fast delivery. Copies don’t arrive two months after publication date.
16	P&GJ International & Export Edition Circulation vs. World Pipelines International Circulation
17	North American Circulation Pipeline & Gas Journal: 19,918 World Pipelines: 3,876
18	North American Circulation
19	Editorial Staff Pipeline & Gas Journal: 3 full time staff editors 2 regular contributing staff editors 2 regular contributing editors World Pipelines: 3 staff editors
20	Editorial Content Pipeline & Gas Journal Exclusive features and technical articles Interviews with key industry figures Special reports including: P&GJ 500 Offshore Report Capability Guide Worldwide Directory International Construction Report Pipeline Integrity Monthly Reports
21	Editorial Content Pipeline & Gas Journal’s editorial staff has access to all key players in the industry worldwide Editors travel to some 25 meetings each year 100+ years of industry experience Exclusive outlooks Work closely with industry associations
22	Advertising Acceptance Last year over 230 advertisers placed ads in Pipeline & Gas Journal And ran more space than in all other publications combined!
23	Staff Involvement Our editorial, management and sales team spend hundreds of days at industry meetings & conventions each year. Do you know the editorial staff of World Pipelines?
24	Pipeline & Gas Journal Your Clear Choice Worldwide circulation superiority 100% direct request circulation Airfreight + mail for on-time delivery Major investment in editorial quality High industry visibility Extra distribution at meetings worldwide Staff Involvement
25	Pipeline & Gas Journal Tap into the good will we have created with our readers over the past 147 years. You clear advertising choice for the pipeline and gas utility market – worldwide!