Notes
Slide Show
Outline
1
A Comparison
  • Pipeline & Gas Journal
  • The Real Thing – Published continuously since 1859.


2
A Comparison
  • PipeLine & Gas Technology
  • A weak copy cat starting
  • with its name.
3
Total Qualified Circulation
  • Pipeline & Gas Journal: 26,500
    • ABC Audited December 2006

  • Pipe Line & Gas Technology: 19,201
    • BPA Audit December 2006



4
Circulation Stability
  • Pipeline & Gas Journal’s circulation has remained constant at 26,500.


  • PL&GT cut their circulation by 3,702 names in August 2006 or 16% of their circulation.
5
P&GJ with 28% more circulation
6
International Circulation
  • Pipeline & Gas Journal: 8,397


  • PipeLine & Gas Technology: 2,896
7
P&GJ has 66% more international coverage
8
Cost per/m comparison:
  • Pipeline & Gas Journal - $248


  • PipeLine & Gas Technology - $317


  • If you buy Pipeline & Gas Technology it costs you 22% more to reach 28% less circulation!
9
Cost per/m comparison for international coverage
  • Pipeline & Gas Journal - $ 785


  • PipeLine & Gas Technology - $ 2,105


  • PL&GT price is 3 times that of Pipeline & Gas Journal
10
Editorial Staff
  • Pipeline & Gas Journal:
    • 3 full time staff editors
    • 4 regular contributing staff editors
    • 2 regular contributing editors

11
Editorial Staff
  • PipeLine & Gas Technology
    • One staff editor
    • 4 non-staff contributing editors


12
Editorial Content
  • Pipeline & Gas Journal
    • Exclusive features and technical articles
    • Interviews with key industry figures
    • Special exclusive reports including:
      • P&GJ 500
      • Offshore Report
      • Capability Guide
      • Worldwide Directory
      • Plastic Pipe Report
13
Editorial Content
  • Pipeline & Gas Journal’s editorial staff has access to key players in the industry worldwide
  • Editors travel to over 25 meetings annually
  • 100+ years of industry editorial experience
  • Present exclusive outlooks
  • Work closely with industry associations
14
Editorial Content
  • PipeLine & Gas Technology
    • Rehash of papers already delivered at industry conferences
    • Press releases rewritten to appear to be feature articles
    • Does not have access to top industry leaders as does P&GJ
15
Pipeline & Gas Journal:
Totally invested in the pipeline Industry since 1859
  • P&GJ offers the largest and best circulation coverage!
  • P&GJ provides the highest quality editorial coverage!
  • P&GJ is committed to provide advertisers with the best value!
16
P&GJ: A total industry
committment
  • Pipeline & Gas Technology is cutting circulation
  • Pipeline & Gas Technology has not committed the staff necessary to provide quality coverage
  • Pipeline & Gas Technology is not offering value for your advertising dollar
17
Baxter Ad Readership Study
  • How many of you read 4 of every 4 issues you receive:
    • Pipeline & Gas Journal: 64%
    • Pipe Line & Gas Technology: 21%


  • How many of you read at least 1 of every 4 issues you receive:
    • Pipeline & Gas Journal:       100%
    • Pipe Line & Gas Technology: 43%
18
If you had to choose only one publication, which would you find most useful?
  • Pipeline & Gas Journal: 58%


  • Pipe Line & Gas Technology: 2%
19
Pipeline & Gas Journal
  • Superior Circulation Quality
  • Superior Editorial Commitment
  • Superior Industry Exposure


  • The Clear Leader in Every Category!
20
We Want To Be Your Partner!
  • We want to partner with you in marketing your products and services to this worldwide industry.
  • Tap into the good will of our readership base.
  • We are a family business
    • We listen
    • We care
    • We respond